Curling and Lengthening: The mascara is formulated to both curl and lengthen lashes, giving the illusion of longer and lifted lashes. This is ideal for those who want to achieve a dramatic and eye-catching look.
False Lash Effect: The mention of the "ultimate false lash effect" suggests that the mascara aims to mimic the appearance of false eyelashes, providing a voluminous and glamorous look without the need for actual false lashes.
Buildable Drama: The instructions suggest that you can add an extra coat for added drama. This indicates that the mascara is buildable, allowing you to customize the level of intensity and drama you want for your lashes.
Long-Lasting Curl: The mascara is designed to create a long-lasting curl. This means that it should maintain the curled effect throughout the day, providing a gravity-defying result.
Curved Brush: The mascara features a curved brush, which is likely designed to follow the natural curve of the lashes and coat even the most stubborn lashes.
Jet Black Formula: The mascara comes in a jet black formula, providing a bold and intense color for a striking look.